Awtana
Data Hygiene & Operations Agent

Data Agent

Silent, continuous management of your CRM. Extract entities, update deal stages and keep your database clean without friction or manual work.

Intelligence Engine

Technology Stack

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Data hygiene running in the background

Diagnosis

From an outdated CRM to reliable data

We solve the structural cause of dirty data before building reports or predictive scoring.

Current situation / Problem

  • Outdated CRM caused by reps not manually filling in fields.
  • Inaccurate sales forecasts and duplicate data.
  • Administrative tasks that eat into selling time.

Awtana Solution

  • Automatic extraction of structured data from notes or calls.
  • Automatic correction of amounts, dates and enrichment of customer records.
  • Background agent executing real-time updates.

Roadmap

Deployment work phases

A gradual, auditable rollout, with verifiable criteria at the close of each phase.

  1. Phase 00

    Data Audit & Business Rules

    Diagnosis of database quality, critical properties, duplicates and definition of validation rules.

    Data dictionary and rules approved.

  2. Phase 01

    Extraction Algorithm Configuration

    Modeling of entity extraction from notes, emails and call transcripts.

    Extraction accuracy validated on a sample.

  3. Phase 02

    Bidirectional CRM Connection

    Secure sync with your CRM to read context and write properties, stages and amounts.

    Agent writing to production with full traceability.

  4. Phase 03

    Database Hygiene Monitoring

    Dashboard of completeness, detected duplicates and applied corrections, with periodic review.

    Sustained increase in critical field completeness.

Capabilities

What the agent executes on your CRM

Continuous hygiene and enrichment operations, with a log of every change applied.

Entity extraction

Turns notes and calls into structured properties: budget, decision-maker, urgency and competitor.

Stage updates

Moves deals between stages based on real conversation signals and pipeline rules.

Deduplication and enrichment

Detects duplicate records, normalizes formats and completes company and contact records.

Reliable forecasting

Amounts and close dates corrected so forecasts reflect the real pipeline.

Investment model: Setup Fee (Deployment) + Monthly Retainer (Maintenance, tokens and monitoring).

Want a CRM that stays clean and up to date on its own?