Growth Marketing Operations
We build a predictable B2B/B2C demand generation engine, attracting, nurturing and converting high-value prospects through automation.
Technology & platforms
Stack & Partnerships
HubSpot
Insider One
Treble
Intercom
ShopifyDiagnosis
From inefficient paid advertising to a sustainable multichannel demand engine
We compare the current state of most marketing teams with the operation we implement.
Current situation / Problem
- Total dependence on increasingly expensive paid advertising (high customer acquisition cost / CAC).
- Optimization of lead capture channels.
- Isolated marketing actions with no real measurement of return on investment.
Our solution: Inbound Demand Engine
- Creation of digital assets that generate organic traffic and sustainable demand over time.
- Lead nurturing and lead scoring systems to mature prospects before the sale.
- Strategically orchestrated campaigns with clear revenue attribution.
Roadmap
Phases of the Growth Operation
Four phases with defined scope and a verifiable KPI at the close of each one.
- 01
Conversion Strategy & Audience
Definition of segments and use cases with high-value content offers (lead magnets) and a core messaging matrix.
Campaign strategy approved and validated.
- 02
Digital Asset Deployment
Creation and optimization of landing pages, dynamic forms, follow-up emails, CTAs and use cases for converting web and offline traffic.
Assets published and fully trackable in HubSpot.
- 03
Automated Nurturing & Conversion Improvement Flows
Building automated email sequences and lead qualification and scoring matrices.
Achievement of target open rate and CTR.
- 04
Continuous Optimization
A/B testing, conversion rate optimization (CRO) and direct alignment with sales team objectives.
Sustained increase in MQLs and quarterly CAC reduction.
Key component
Inbound funnel diagram
How cold traffic to your site becomes MQLs and is automatically handed off to the sales team inside HubSpot CRM.
Cold traffic
AwarenessVisitors from organic content, campaigns and social media.
Conversion to contact
LeadLanding pages, dynamic forms and high-value content offers.
Nurturing & scoring
MQLAutomated email workflows and lead scoring based on behavior and intent.
Automatic handoff to sales
SQLDeal creation in the HubSpot CRM pipeline and assignment to the rep.
Every stage is measured inside the CRM, with revenue attribution and automatic handoff to sales once the defined scoring threshold is reached.
Investment model: monthly retainer
Monthly subscription with a 6 to 12 month contract, as a specialized extension of your team.
RESULTS & CLIENTS
- 10+
- Years of experience
- 300+
- Projects delivered
- 98%
- Customer satisfaction
Thank you for your willingness and all the support provided
“Thanks to Astrid Medina and Angie Romero for the excellent service and support they provided us in the marketing and CRM integration area. From day one, they demonstrated exceptional professionalism, an enormous willingness to resolve every question, and an admirable ability to explain complex processes clearly and practically.”
Verified HubSpot Partner Review
FAQ
Frequently asked questions
What does the Growth Marketing Operations service include?
It includes the operational execution of attraction, nurturing, and conversion campaigns, along with measurement of their impact on the pipeline.
- Attraction: paid campaigns, content, and organic acquisition.
- Nurturing: email workflows, lead scoring, and segmentation.
- Conversion: landing pages, forms, and handoff to Sales.
- Measurement: revenue attribution by channel and campaign.
How is an effective lead scoring model defined?
Scoring combines profile attributes (fit with the ideal customer) and behavioral signals, calibrated using historical closed-deal data.
- Profile: industry, size, job title, and country.
- Behavior: pricing page visits, downloads, and opens.
- Negative: personal email addresses, competitors, and students.
- Quarterly recalibration against the actual conversion rate.
How is the lead handoff between Marketing and Sales agreed upon?
Through a written SLA that defines what a qualified lead is, the maximum time to contact, and the criteria for returning a lead.
- Joint definition of MQL and SQL with numerical thresholds.
- Target time to first contact measured in the CRM.
- Mandatory rejection reason to provide feedback for the model.
What metrics are reported, and how often?
Pipeline and efficiency metrics are reported through a permanent dashboard in the CRM and a monthly review with the team.
- Volume: leads, MQLs, SQLs, and opportunities created.
- Efficiency: cost per MQL, acquisition cost, and ROI by channel.
- Speed: days from lead to opportunity and to close.
Does the service replace the internal marketing team?
No. It extends the internal team's capacity by providing operational execution and automation and data specialists.
- The client retains ownership of brand strategy and messaging.
- Awtana provides operations, technology, and measurement.
- Working model with weekly coordination meetings.
What data is needed to get started?
Only access to the CRM or CDP and an initial assessment are required.
How is the service billed?
It is billed through a monthly retainer for operational capacity; paid media investment is managed on the client's behalf.
- Monthly scope defined by work sprints.
- No lengthy minimum commitment; quarterly scope review.
- Advertising budgets are paid directly to the media outlet.