Growth Marketing Operations
We build a predictable B2B/B2C demand generation engine, attracting, nurturing and converting high-value prospects through automation.
Technology & platforms
Stack & Partnerships
HubSpot
Insider One
Treble
Intercom
ShopifyDiagnosis
From inefficient paid advertising to a sustainable multichannel demand engine
We compare the current state of most marketing teams with the operation we implement.
Current situation / Problem
- Total dependence on increasingly expensive paid advertising (high customer acquisition cost / CAC).
- Optimization of lead capture channels.
- Isolated marketing actions with no real measurement of return on investment.
Our solution: Inbound Demand Engine
- Creation of digital assets that generate organic traffic and sustainable demand over time.
- Lead nurturing and lead scoring systems to mature prospects before the sale.
- Strategically orchestrated campaigns with clear revenue attribution.
Roadmap
Phases of the Growth Operation
Four phases with defined scope and a verifiable KPI at the close of each one.
- 01
Conversion Strategy & Audience
Definition of segments and use cases with high-value content offers (lead magnets) and a core messaging matrix.
Campaign strategy approved and validated.
- 02
Digital Asset Deployment
Creation and optimization of landing pages, dynamic forms, follow-up emails, CTAs and use cases for converting web and offline traffic.
Assets published and fully trackable in HubSpot.
- 03
Automated Nurturing & Conversion Improvement Flows
Building automated email sequences and lead qualification and scoring matrices.
Achievement of target open rate and CTR.
- 04
Continuous Optimization
A/B testing, conversion rate optimization (CRO) and direct alignment with sales team objectives.
Sustained increase in MQLs and quarterly CAC reduction.
Key component
Inbound funnel diagram
How cold traffic to your site becomes MQLs and is automatically handed off to the sales team inside HubSpot CRM.
Cold traffic
AwarenessVisitors from organic content, campaigns and social media.
Conversion to contact
LeadLanding pages, dynamic forms and high-value content offers.
Nurturing & scoring
MQLAutomated email workflows and lead scoring based on behavior and intent.
Automatic handoff to sales
SQLDeal creation in the HubSpot CRM pipeline and assignment to the rep.
Every stage is measured inside the CRM, with revenue attribution and automatic handoff to sales once the defined scoring threshold is reached.
Investment model: monthly retainer
Monthly subscription with a 6 to 12 month contract, as a specialized extension of your team.