Awtana - RevOps Consulting & HubSpot Diamond Partner
Autonomous Sales Agent

Prospecting Agent

Qualify, engage and book meetings automatically, 24/7. We free your sales team from repetitive tasks so they can focus on real closing opportunities.

Intelligence Engine

Technology Stack

ChatGPT logo - Awtana technology ecosystemChatGPT
Google Gemini LLM LogoGoogle Gemini
Claude logo - Awtana technology ecosystemClaude
Real-time reasoning and qualification

Diagnosis

From Cold Leads to Qualified Meetings in Real Time

Before scaling conversation volume, we fix the leaks that cool down commercial opportunities.

Current situation / Problem

  • The sales team loses part of its day chasing inactive prospects or ones without budget.
  • Slow responses on inbound channels (WhatsApp/Web) that cool down the opportunity.
  • Friction when scheduling sales meetings.

Awtana Solution

  • Automated B2B conversational qualification powered by natural language processing.
  • Immediate 24/7 attention with smooth objection handling and business context.
  • Automatic scheduling with meetings inserted directly into the sales calendar.

Roadmap

Deployment Work Phases

A governed rollout with verifiable criteria at the close of each phase.

  1. Phase 00

    Diagnosis

    Mapping of the commercial offer and building a guarded knowledge base to prevent hallucinations.

    Guardrails and conversational scope approved.

  2. Phase 01

    Training & Logic

    Modeling of qualification flows, scoring criteria and controlled tests in the database.

    Flows validated in Sandbox.

  3. Phase 02

    Multichannel Integration

    Secure connection with WhatsApp, web forms and CRM, with full contact traceability.

    Agent live in production across all channels.

  4. Phase 03

    Monitoring

    Resource optimization: containment dashboard, conversation review and token consumption tracking.

    Containment >60% and cost per conversation measured.

Use case

Real conversation: from WhatsApp to the CRM calendar

The agent converses, qualifies using business criteria and creates the meeting without human intervention.

Prospecting Agent

Online · WhatsApp Business

Hi, I need to automate the follow-up on my quotes.
Happy to help. How many people make up your sales team today, and which CRM do you use?
We're 12 salespeople and we work with HubSpot.
Perfect. Your case qualifies for a session with a specialist. Here's tomorrow's available agenda.

meetings.hubspot.com/awtana

Scheduling link sent automatically

HubSpot CRM · Record created

ContactNew inbound lead (WhatsApp)
Sales team size12 salespeople
Current CRMHubSpot
Lead Score84 / 100 · Qualified
Cycle stageMeeting scheduled

Meeting confirmed · Tomorrow 10:30 AM

Inserted into the assigned executive's calendar with the conversation summary and qualification answers.

Deliverables

What you receive when deploying the agent

Production-ready components, documented and measurable from the first month of operation.

Configured Qualifying Agent

Production conversational agent with qualification criteria and objection handling.

RAG Knowledge Base

Structured repository of products, pricing and policies that feeds every response.

CRM Calendar Connection

Automatic meeting scheduling and real-time record creation in your CRM.

Governance Dashboard

Dashboard for containment, conversational quality and token consumption per channel.

Investment Model: Setup Fee + Monthly Retainer (maintenance, tokens and monitoring).

RESULTS & CLIENTS

>60%
Target automated containment
300+
Projects delivered
98%
Customer satisfaction

Good experience

“Implementing HubSpot with Awtana has been very positive for us. Their team helped us set up and adapt the platform to our needs, improving how we manage contacts and track our clients. Thanks to them, we have been able to work more efficiently and strengthen our business relationships. Awtana has been a great support in making HubSpot perform at its best, having a real impact on our results.”

Pizarro, I.Verified Client · HubSpot Partner Directory

Verified HubSpot Partner Review

FAQ

Frequently asked questions

Direct answers to the most common questions from sales and technology teams.

What exactly does the Prospecting Agent do?

It qualifies prospects on WhatsApp and the website 24 hours a day, answers sales inquiries, and schedules meetings directly on the sales representative's calendar.

  • Responds in less than 30 seconds at any time.
  • Applies the qualification criteria defined by the company.
  • Creates contacts and deals in the CRM with the conversation context.
  • Schedules the meeting and sends the invitation to the prospect.
Is information shared with the agent used to train models?

No. Operations are governed by zero-retention agreements: data sent to the models is neither stored nor used for training.

  • Enterprise APIs with contractual zero data retention.
  • Data isolation by customer, with no shared context between instances.
  • Encryption in transit and credentials managed in a secrets vault.
  • Option to mask sensitive fields before sending them to the model.
Does the agent use RAG or fine-tuning to understand the business?

It uses RAG with the company's own knowledge base, allowing information to be updated without retraining the model.

  • RAG: retrieves documents, policies, and catalogs before responding.
  • Immediate updates when a source document is uploaded or modified.
  • Fewer hallucinations: every response is grounded in verifiable content.
  • Fine-tuning is reserved for style or format adjustments.
Which channels and CRMs does it integrate with?

We look for a solution that meets the initial requirements, whether by purchasing and/or configuring agents built by HubSpot, Treble, or Aircall, or by building a custom one using LLMs such as Gemini, Anthropic, or OpenAI that integrate with WhatsApp API Business or any other text or voice messaging tool.

  • WhatsApp Business API with templates approved by Meta.
  • HubSpot: contacts, deals, tasks, and meetings.
  • Aircall / Intercom / Treble: continuity across channels for the same prospect.
What happens when a prospect asks for something the agent cannot resolve?

The agent escalates the conversation to a human sales representative with a case summary and the full context.

  • Configurable confidence threshold for escalation.
  • Hard rules: special pricing, contracts, and complaints are always escalated.
  • Notification in the CRM and the sales team's internal channel.
Does the prospect know they are speaking with an AI agent?

Yes. The agent identifies itself as a virtual assistant at the start of the conversation, in line with transparency best practices.

  • Explicit identification in the first message.
  • Option to request human assistance at any time.
  • Tone and name aligned with the brand identity.
How long does implementation take?

Between 4 and 6 weeks, including WhatsApp Business API activation and the controlled pilot.

  • Weeks 1-2: script, qualification criteria, and knowledge base.
  • Weeks 3-4: CRM and channel integration, internal testing.
  • Weeks 5-6: pilot with live traffic and fine-tuning.
How is the return on this agent measured?

It is measured by meetings scheduled, qualification rate, and first response time compared with the previous baseline.

  • Actual meetings generated per month.
  • Percentage of conversations resolved without human intervention.
  • Reduction in first response time outside business hours.

Ready to automate your sales team's prospecting?