Resources
Explore strategic guides, downloadable frameworks, podcast episodes and real success stories to accelerate your company's technology maturity and revenue.
Blog
In-depth analysis on AI, CRM and sales pipeline optimization.
Learn how to choose a HubSpot partner in Colombia with 12 key questions regarding certifications, integrations, adoption, and real-world experience.
Awtana Team · Published on June 4, 2026
How to evaluate an IT integration consultancy. Discover the key criteria and how we at Awtana approach auditing, data, integration, and implementation.
Awtana Team · Published on June 4, 2026
Discover how to diagnose blockers between operations and IT, optimizing alignment and improving efficiency across your company with a structured approach.
Awtana Team · Published on May 13, 2026
Discover the signs indicating the need for IT integration consulting to improve your company's efficiency and growth.
Awtana Team · Published on May 13, 2026Webinars
Live sessions and on-demand recordings with Awtana specialists and our official partners.
May 15, 2024 · 45 minutes
From Concept to Reality: Success Stories in AI Implementation
April 11, 2024 · 48 minutes
Smart Sales with AI: How to Achieve More with Fewer Resources
February 22, 2024 · 45 minutes
E-books
Executive guides, templates and infographics you can put to work today. Free PDF download.
Maximize Your Sales Potential with HubSpot Sales Hub
Executive guide to maximizing HubSpot Sales Hub within your commercial operations. Explains how to configure pipelines, sequences, and reports that sustain a predictable sales process.
PDF · 24 pages · 18 de noviembre de 2025
Key Sales KPIs to Track in HubSpot
A curated selection of sales metrics that truly explain team performance. Details how to build and monitor them within HubSpot.
PDF · 18 pages · 22 de octubre de 2025
Practical Guide to Sales Team Leadership and Management
A framework for leading sales teams with clear data and rituals. Covers coaching, goal setting, and on-the-ground support.
PDF · 20 pages · 30 de septiembre de 2025
Guide to Interpreting and Improving NPS in HubSpot
How to measure, interpret, and act on the Net Promoter Score within HubSpot. Turn surveys into a continuous improvement process.
PDF · 16 pages · 4 de septiembre de 2025
Podcast
Direct conversations with Revenue, Technology and Data leaders across LatAm: real decisions, lessons learned and measurable results.
EPISODE 34Guest: Luciana Gasser · Cheers
Contracts are no longer static documents; they have become living processes within commercial operations. Luciana Gasser explains how digitizing agreements accelerates deal closing in LATAM.
EPISODE 33Guest: Carolina Samsing · dLocal
Scaling a sales team requires clarity on the ideal customer profile before adding headcount or technology. Carolina Samsing shares how to combine CRM, metrics, and AI to grow without losing control.
EPISODE 32Artificial intelligence only delivers results when data is reliable. This episode covers the preliminary work every company must perform on its information before automating.
EPISODE 31Digitizing is not transforming. This episode identifies the most common mistakes in digital transformation processes and the proper sequence to execute them.
Case studies
Verifiable results in real estate, retail and automotive. Every document is available in Spanish and English.
REAL ESTATE SECTORHow we optimized prospect management and sales traceability in the real estate sector by integrating Artificial Intelligence and HubSpot CRM.
RETAIL SECTORComprehensive connection between digital sales channels, marketplaces, and CRM to automate customer service and personalize the shopping experience.
AUTOMOTIVE SECTORImplementation of AI Agents to qualify vehicle prospects, schedule test drives, and optimize the sales funnel.
