Awtana
Case studiesAUTOMOTIVE SECTOR

Case Study: Commercial Automation & AI Agents in the Automotive Industry

Implementation of AI Agents to qualify vehicle prospects, schedule test drives, and optimize the sales funnel.

+50% in scheduled test drive appointments24/7 QualificationERP Integration

Challenge and solution

The industry challenge

  • High volume of inquiries by model and financing that the sales team could not keep up with.
  • Prospects manually qualified, using inconsistent criteria across different branches.
  • Inventory and commercial conditions managed in an ERP disconnected from the sales process.

The Awtana solution and its results

  • AI Agents that qualify purchase intent, budget, and model of interest at any time.
  • Automated test drive scheduling with branch assignment and real-time availability.
  • CRM and ERP integration to display current inventory, pricing, and terms directly to sales reps.

+50%

Scheduled test drive appointments

24/7

Continuous prospect qualification

1 source

Inventory and pricing synchronized with the ERP

-55%

Administrative management time per sales rep

Implementation

Interfaces and automations configured for the industry

A representation of the CRM dashboards, AI agents and automated workflows that support the sector's commercial operation.

Dealership Lead Scoring
Prospect A · Score 92 · Pre-approved financing
Prospect B · Score 74 · Interested in test drive
Inventory and pricing synchronized with the ERP
Prospects prioritized by intent, budget, and model.
Commercial AI Agent
Prospect: I'd like a quote for the hybrid SUV model.
Agent: Do you prefer financing or cash? I can schedule your test drive.
Prospect: Financing. · Appointment assigned to North branch
Qualification and test drive scheduling around the clock.
After-Sales Workflow
Lead → AI Score → Branch assignment
Test drive → Quote → Closing reminder
Sale → Maintenance plan → Satisfaction survey
Automated sales and maintenance follow-up.

Strategic session

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