How can I replicate these results in my company?

Awtana, a HubSpot Diamond partner, designs the complete RevOps architecture: systems integration, automation and data governance. You can book a free diagnostic from the contact page.

Case studiesRETAIL SECTOR

Case Study: Data Synchronization & Omnichannel in Retail

Comprehensive connection between digital sales channels, marketplaces, and CRM to automate customer service and personalize the shopping experience.

+35% in customer retentionReal-time synchronization24/7 automated support

The industry challenge

Customer and order information fragmented across e-commerce, marketplaces, and physical points of sale.
Support teams overwhelmed by repetitive inquiries regarding order status and availability.
Generic post-sale communications lacking segmentation based on purchase behavior.

The Awtana solution and its results

Bi-directional integration between e-commerce platform, marketplaces, and CRM with real-time synchronization.
Automation of first-level support with conversational assistants available 24/7.
Personalized repeat purchase and loyalty workflows based on purchase history and product category.

+35%

Active customer retention

24/7

Automated support coverage

Real time

Order and customer synchronization

-40%

Repetitive inquiries handled manually

Implementation

Interfaces and automations configured for the industry

A representation of the CRM dashboards, AI agents and automated workflows that support the sector's commercial operation.

Store Analytics

E-commerce channel · 1.842 orders · Average ticket +12%

Marketplaces synchronized every 5 minutes

Active repeat purchase segments by category

Orders, channels, and repeat purchases unified in a single dashboard.

Conversational Assistant

Customer: Where is my order #48213?

Assistant: Out for delivery. Estimated delivery: today 18:30.

Customer: Thank you. · Case resolved without a human agent

First-level support for orders and availability.

Loyalty Workflow

Purchase recorded → Category segmentation

Day 15 → Personalized recommendation → Targeted coupon

No repeat purchase for 60 days → Reactivation campaign

Repeat purchase automation based on purchase behavior.

Strategic session

Request a diagnostic for your company in the Retail & E-commerce sector

We analyze your current operation and show you how to apply this working model in your company. A free 30-minute session with concrete recommendations.