At Awtana, we understand that it can sometimes be challenging to decide to implement a marketing tool or identify the best methodology to help your team increase efficiency. The more integrated your commercial operational tools are, the more data you will gather about your leads, their preferences, interests, and priorities—increasing your ability to generate high-value content that attracts them to your platforms and drives positive interactions toward closing a sale.
Tools like HubSpot center their functionality around prospect behaviors and actions, enabling the HubSpot CMS module, Email Marketing campaigns, and Sales Automation with the goal of establishing comprehensive, closed-loop, and virtuous processes where Marketing and Sales teams work together to close deals.
For this reason, we have compiled a collection of the most relevant statistics to help you demonstrate to leadership why inbound marketing is one of the methodologies that delivers the greatest impact to your business's bottom line. In addition, we have a guide to help you build your first Inbound Marketing strategy.
"Here is a guide on how to implement your Inbound Marketing strategy"
1) 76% of companies in the United States use Inbound Marketing as their primary strategy to attract prospects to their business.
2) Content tailored to specific customer segments increases the volume of sales-qualified leads by 45%.
3) Content Marketing generates three times as many leads as paid ads.
4) 68% of B2B buyers looking for a provider prefer to conduct independent research online.
5) Companies that nurture contacts into qualified leads with purchase intent close 50% more deals. Furthermore, their customer acquisition cost is 33% lower than for non-nurtured leads.
6) 90% of leads who conduct search queries to research products or services before purchasing have not yet selected a provider.
7) INBOUND Marketing delivers 3 more leads per dollar spent than traditional prospecting methods.
8) Only 29% of potential buyers want to be contacted by a sales representative during their research phase.
9) 47% of buyers review at least 5 pieces of content before requesting to speak with a sales representative.
10) 87% of buyers consume and trust content shared by industry experts or key influencers within their field.
Based on these findings, it is clear that Inbound Marketing is the optimal choice for your organization's marketing strategy. Furthermore, in Chile, we are recognized as one of the leading Inbound Marketing agencies.
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