What if teams could train with the same agility with which they watch a social media reel?
At Awtana, that was the question that sparked change. A simple yet powerful inquiry that led the team to radically rethink how we share knowledge with our clients and collaborators.
The answer wasn't immediate, but it was clear: we had to break away from traditional training methods. What began as remote or in-person sessions, with structured agendas and dense formats, paved the way for a profound transformation. Learning needed to be more agile, more natural, and as easy to consume as the content we all watch on social media.
That is how our MicroLearning methodology was born—a way to scale knowledge in short capsules, designed specifically for each person's role and built to seamlessly integrate into their daily workflow.
This shift was no coincidence: it was driven from within by two key individuals who will be sharing this experience as panelists:
- Omar Cabrera, Revenue Operations Manager at Awtana, was one of the strategic drivers of this shift. From his role, he understood that building better-prepared and more autonomous commercial teams required more than good intentions: it needed a replicable, measurable methodology aligned with growth objectives.
- Dayana Carolina Verde, CEO of Awtana, led the vision from the top, championing an organizational culture where continuous learning is not just a value, but a competitive advantage. Her focus on scalability and customer experience was key to embedding MicroLearning into Awtana's DNA.
Together, they will share how they implemented this transformation, the key takeaways from the process, and how MicroLearning not only changed the way we teach, but also how we sell, operate, and grow as a company.
Because when knowledge is easy to absorb, it becomes a powerful tool. And when it adapts to people's pace, it stops being just another chore... and turns into a real advantage.
The problem: limited time, recurring questions, and unscalable resources
In the world of technology consulting, one of the most persistent—and often invisible—challenges is the constant repetition of training processes. As new users onboard or teams grow, the same questions resurface. Inquiries repeat, resources are reused without adapting to different contexts, and what should be an efficient process ends up consuming valuable team hours.
The result: consultants' and specialists' time is diluted addressing the same concerns over and over again. Response speed suffers. Frustration arises across both internal teams and clients. And worse, scaling knowledge without sacrificing quality or personalization becomes extremely difficult.
This pattern not only impacts productivity, but it also severely limits growth potential. Because if every new implementation or user onboarding depends on an expert's time, growth becomes linear rather than exponential.
That is why at Awtana we asked ourselves a critical question:
What if, instead of repeating ourselves, we could automate learning with the same agility with which we consume digital content?
The solution: agile learning capsules consumed like a reelFaced with recurring questions, depleted resources, and limited time, at Awtana we decided to completely pivot our approach to training. We knew that continuing with business as usual—meetings, slide decks, one-on-one sessions—would only keep us trapped in an inefficient cycle. We needed an agile, scalable, and, above all, effective solution. Thus began our commitment to MicroLearning: a methodology that enabled us to package knowledge into short, actionable capsules focused on real-world problems. No context-free theory, no hours of video that no one ever finishes watching. Instead, concise, clear, and highly specific content designed to answer exactly what users need, right when they need it. Everyday inspiration: TikTok, Reels, and the attention economy We live in an era where people are accustomed to consuming information in 15 to 90-second snippets. Platforms like TikTok or Instagram Reels have not only transformed how we entertain ourselves; they have also redefined our expectations of how we learn. Why not apply that logic to the professional world? Inspired by these formats, we designed a video library where each capsule resolves a single specific question, without fluff or unnecessary explanations. Every piece is crafted to last under 90 seconds—just enough to sustain attention and ensure immediate understanding. The result? Higher knowledge retention: by focusing on a single concept per capsule, we reduce cognitive overload and enhance retention. Higher user adoption: teams watch the content because it is fast, clear, and useful. It doesn't feel like an obligation, but rather a practical tool. Less burnout for the consulting team: they no longer need to repeat the same explanations dozens of times. They simply share the relevant video and can focus on more strategic or complex matters. Best of all, this methodology does not replace human interaction; it amplifies it. It frees up time, eliminates friction, and allows conversations with clients to focus on high-value initiatives. In other words, MicroLearning doesn't just solve an operational challenge: it gives us a competitive edge. Accessible to every profile, from beginner to expert |
One of the greatest challenges in any training process is making content relevant and useful for every profile, regardless of their level of experience. With our MicroLearning methodology, we overcome this barrier by creating segmented courses that allow beginners and experts alike to advance at their own pace. Newcomers can access clear, guided introductory content, while advanced users can go straight to the specific or complex features they need to master, without wasting time on what they already know.
This approach delivers a much more personalized, efficient, and engaging learning experience. Users are no longer forced down a single path; they can choose what to learn and when to learn it, focusing only on what truly drives value for them. As a result, we achieve higher adoption, less frustration, and knowledge that becomes accessible, practical, and actionable from minute one.
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Conclusion
Today, MicroLearning is more than just a methodology. It is an integral part of our value proposition and a strategic pillar in how we help our clients grow. In an environment where time is the scarcest resource, the ability to learn quickly, in a focused way, and without friction becomes a true competitive advantage.
As Dayana Carolina Verde, CEO of Awtana, aptly put it during the podcast: "Our goal isn't just to teach, but to do so in such a simple and straightforward way that knowledge translates into immediate action." In turn, Omar Cabrera, Revenue Operations Manager, added: "MicroLearning allowed us to free the team from repeating the same things over and over, and focus on delivering value where it truly matters." This shared vision is what drives us to keep innovating, ensuring that learning is never an obstacle, but an accelerator of growth.
