HubSpot is one of the most powerful tools in INBOUND for implementing a marketing automation strategy and powering Inbound for content management, lead generation, nurturing, qualification, and routing sales opportunities. Given the importance of technology in addressing the economic crisis resulting from the COVID-19 pandemic, HubSpot modified its commercial model for purchasing its marketing module.
Optimizing its contact-based pricing model:
Through HubSpot’s contact-based pricing model, through Marketing Hub, your company will receive free storage for up to one million contacts you interact with, such as bounced contacts, and you will only pay for contacts you market to via email or ads. As the number of marketing contacts increases, their tiered cost decreases, allowing your company to scale and update your marketing contacts, providing flexibility to adapt to ongoing commercial changes and achieve broader reach.
In conclusion, if you are already a Marketing Hub customer, the marketing contact eligibility workflow allows you to identify your contacts, access bounce lists, review unsubscribed user data, and more. You will be able to create custom filters and customer lists.
Download our free Guide: "How to Apply HubSpot's New Feature: 'Custom Objects' to Your Business?"
New features for CRM-powered marketing
HubSpot also optimized its personalization features based on contact behavior, enabling higher efficiency when selecting the channel and type of content to develop and share across lead segments. This captures their attention and drives high-value conversions, ensuring direct and clear communication for proper qualification and handoff to sales teams.
New Content Management Module (CMS)
With the new HubSpot CMS module, the goal is to deliver a high-quality tool on two distinct fronts: on one hand, technical development teams gain complete flexibility to configure and scale the solution according to project requirements; on the other, HubSpot has developed an exceptionally intuitive management tool so marketing teams can adopt and adapt it quickly and easily.
New services in the HubSpot App Marketplace:
The HubSpot Solutions Directory now features advanced search functionality and a listing of major new service providers, including the new accounting API.
It is worth noting that more than 500 applications now integrate with HubSpot, and its marketplace has evolved to deliver technological solutions tailored to today's landscape across every industry.
To drive meaningful improvements in this digital era, at Awtana we implement HubSpot's latest capabilities to help design and execute strategies that fulfill operational needs and enhance customer service. We deliver integrations across your systems so you can seamlessly connect your operations with modern technology. This allows you to achieve superior results by automating business processes, aligning your service, marketing, and sales teams, and improving overall data quality, among many other benefits.
