Our jobs are constantly at risk due to factors beyond the results we deliver as employees within a company. Circumstances have always lingered around sources of income, threatening to cut our careers short within an organization. Migration, national economic conditions, company operational strategies, cost-reduction programs, and more recently, technological evolution are some of the most frequently cited reasons why a significant percentage of the population loses their jobs.
While we cannot influence any of the variables behind these causes, when it comes to technological evolution, modern industrial history has taught us that most functions within a company do not disappear; they simply evolve, demanding new skills and profiles across work teams.
Evolution in humanity's oldest and most fundamental sectors, such as agriculture and livestock farming, shows us that the only things that change over time are the methodologies, tools, timelines, and profiles of the people who dedicate their days to driving these industries.
We can also argue that technology protects jobs by enabling companies to operate under unplanned circumstances and situations; for example, the COVID-19 pandemic and the disruptions it caused to human mobility would have resulted in an even greater disaster without the operational capabilities that the internet and cloud-based tools provided companies to continue generating leads, closing sales, producing online content, and serving customers. The implementation of technology not only has visible impacts on customer and prospect satisfaction, but also on operational resilience in the face of disruptions, unforeseen events, and crises across all fronts.
At Awtana, we set out to outline 4 ways we can leverage technology to address the risks that its own advancements pose to our professional careers.
- Complete online training or certification courses.- One of the most effective ways to solidify our value within organizations is through continuous learning and knowledge. We can become a vital source of insight for our employers. Imagine using our expertise to influence our work areas so significantly that we become part of the decision-making group guiding leadership in selecting the technologies to implement. Without question, this level of involvement can help safeguard our jobs.
- Stay current and monitor industry trends.- Another approach is keeping pace with the natural evolution of our industry. Regardless of the type of company we work for, there will always be competitors, subsidiaries, and peer industries that provide a clear picture of the directions our business might take. Staying informed about how our roles have evolved at other companies gives us weeks, months, or quarters to prepare professionally—demonstrating that our leadership, knowledge, and commitment will help the organization adopt upcoming changes and champion them internally.
- Build a business using technologicaltools- Nothing can replace human passion. Having the opportunity to run a business centered on an activity we genuinely love, beyond mere compensation, ensures that our full potential is dedicated to driving results. Working toward a passion ensures that we are holistically upskilling, educating ourselves, researching, and exploring every possible way to achieve our goals. There are tools that can optimize resources, automate and replicate processes, and provide the means to reach markets that allow us to compete with all types of businesses and remain profitable.
- Content creators on social media.- Online marketing is driven by content creation. If you communicate effectively, are an expert in a particular subject, and believe you can deliver valuable content to social media users, you should consider launching a channel to share your knowledge. These types of entrepreneurs bring disruptive value to one or more industries, addressing needs in unique ways or breaking down new products and services, positioning themselves as providers of exclusive content.
