The phenomenon that WhatsApp has become has transcended to such an extent that it has not only permanently changed how we communicate with family and friends, but also how we interact with many of the businesses we buy from regularly or occasionally.
Technology does not discriminate, and even though message content is vastly different when communicating with our children or spouses compared to a supplier, the goal remains the same: direct, clear, fast, archivable, multimedia, and most importantly, pragmatic communication.Many companies have already understood this concept and have invested resources and tools to equip this medium to meet all the expectations and needs of their audiences, leveraging the channel and turning WhatsApp into a highly powerful storefront where they can market their products with all the capabilities this medium offers.
That is why here we present the most important data and statistics about WhatsApp for business.
The tool is called WhatsApp Business, and unlike the standard application we all use on our phones, it does have an associated cost per conversation with prospects and customers. However, it delivers far more than the standard tool, while maintaining the same fluid and pragmatic format.
1) It enables the rapid exchange of product information, quotes, videos, and full catalogs, effectively turning the tool into a mobile storefront where details and specifications can be addressed immediately. In fact, it is estimated that follow-up touches with a prospect via WhatsApp increase sales conversion by 113%. (www.tyntec.com)
2) It provides the ability to create a business profile where you can share key company information so your contacts always have access to it. Beyond its features, simply enabling it as a commercial channel on websites has driven a 27% increase in closed sales from visitors arriving via chat.
3) WhatsApp Business also provides a quick replies repository to answer many of the frequently asked questions typically directed to sales reps. A YouGov study showed that 40% of users who contact a company via WhatsApp do so to receive sales support from sales executives.
4) It includes fields that allow you to qualify and segment contacts, facilitating control over content and the type of information shared with them. Remember that WhatsApp is considered one of the most widely used tools in the world: 65% of its users access it daily. The average user checks it 27 times a day for new messages.
5) It features the ability to automate welcome, thank-you, or away messages so your customers feel supported during times of the day or week when direct interaction isn't possible. These automation capabilities enable scaling processes rather than headcount. We can handle large volumes of leads and other sales opportunities without increasing our sales force, driven by operational efficiency.
At Awtana, we have numerous tools to implement WhatsApp Business and integrate it into your systems as another lead management channel. Invest in technology and join the more than 50 million businesses already using WhatsApp in their commercial processes.
