With only a few months left before the end of the year, we have compiled all the relevant information on the upcoming digital marketing trends for 2021.
This methodology will enable your brand to evolve, boost your sales, increase your leads, reach your buyer personas, and more.
To understand what this new trend is all about, it is important to emphasize that through Inbound Marketing, your company must be able to deliver high-value information so that your customers have the right access and can seamlessly move through the buying process.
This way, you will be able to convert strangers into visitors, leads, customers, and even brand advocates.
For this reason, it is critical to create a content marketing strategy that turns your company into an authoritative source of information, giving your buyer personas the confidence to purchase your products or services. By building a solid digital marketing plan, you will have all the effective digital channels at your disposal to deploy them properly across your organization.
Sounds like science fiction, doesn't it? It is not. That is why at Awtana, we provide you with the necessary insights to help your company successfully position itself in the digital landscape using these essential tools:
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VIDEO CONTENT MARKETING
Today's consumers firmly believe that brands evoke all kinds of emotions; therefore, it is vital to provide audiences with engaging content that fosters a positive connection with your brand.
Lately, video has become an indispensable tool. If an image is already impactful, video is even more so. For this reason, the content produced must be original and engaging, delivering unique emotional value to each customer with the goal of creating a long-lasting connection.
A report by HubSpot notes that starting in 2020, 80% of digital content will be video—an exceptional opportunity to leverage innovative content.
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CHATBOTS
Chatbots, or conversational bots, are software applications designed to simulate real conversations with users by delivering automated responses, pre-programmed to meet the needs of people interested in a company's products or services.
Chatbots can provide substantial support to your CRM; when implemented correctly, your business can consistently deliver superior customer service. Through your inbound strategy, you can program them to present options to users, offer fast solutions, and collect key data. This software becomes more efficient every day thanks to the results it delivers to consumers, as it can emulate human behavior and provide high-quality support.
At Awtana, we have helped various brands implement this AI-based system, successfully resolving the real-time needs of online shoppers so they can purchase products more conveniently.
Download this guide and discover how the Inbound methodology connects with your Social Media strategy and how it can help you generate more traffic and drive more business.
- EMAIL MARKETING
When utilized properly, email marketing is a powerful tool within an Inbound Marketing strategy.
Despite how long email marketing has been around, user engagement with email remains high, while also allowing for message personalization to continuously enhance strategy performance.
If you want to deploy this system, at Awtana we have all the necessary tools to help you connect with your audience—from distributing engaging content and product discounts to rewarding loyalty, and more. We help you use this channel as an effective medium to deliver any additional information your users may need.
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VOICE SEARCH
Voice search queries have grown exponentially in recent years, leading to the development of multiple technologies that integrate with existing enterprise systems to complement teams and assist them with repetitive, low-value tasks.
Voice assistants such as Alexa and Siri are shifting how users interact with their devices, making it essential to incorporate voice search optimization techniques, recognizing that consumers are already accustomed to "conversing" with mobile devices and smart appliances.
To achieve this, leveraging conversational key phrases tailored to voice search queries to drive positive results stands as one of the primary challenges in content marketing and campaign optimization.
Many companies have decided to embrace digital transformation amid current market challenges; numerous clients have approached us with this objective, and our shared outcomes have been remarkably rewarding.
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INFLUENCERS
Influencer marketing is a distinctive marketing strategy designed to build collaborative partnerships between a brand and individuals with significant online visibility, commonly known as "Influencers."
This trend will continue to evolve through 2021, and brands are expected to maintain their investments in this strategy. The content created by influencers is relatable and builds trust with audiences; as a result, they will continue to play a key role in brand positioning, product recommendations, and establishing direct connections with consumers.
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TIKTOK
TikTok is an iOS and Android media application used to create and share videos, allowing users to produce and view short-form content ranging from 3 to 60 seconds.
Today, businesses can maximize the platform's potential, as one of its key features allows adding your company's link to the account bio to drive more traffic to your website, converting users into qualified leads.
The platform also features a "Shop Now" button for social commerce campaigns, which displays directly within creators' videos.
One of the most notable aspects of this app is that it is not yet oversaturated with advertising or registered enterprise profiles, meaning competition remains relatively low. In short, now is the ideal time for businesses to start leveraging TikTok.
After reviewing these emerging inbound marketing trends, staying up to date in this digital era is imperative. The goal is to leverage these channels to attract target audiences and convert them into valuable prospects.
Many organizations have relied on us to guide their digital transformation journeys. We have supported them in scaling their brands, properly executing inbound marketing strategies, optimizing campaigns, and establishing the operational frameworks required to maximize these digital tools. Contact us if you want to learn more about how any of these trends can help accelerate your business growth.
