Guide to Interpreting and Improving NPS in HubSpot
How to measure, interpret, and act on the Net Promoter Score within HubSpot. Turn surveys into a continuous improvement process.
Published on September 4, 2025
Guide to Interpreting and Improving NPS in HubSpot
Executive summary
Explains survey design, segmentation of promoters and detractors, and workflows that trigger automated actions based on responses. It also proposes a tracking dashboard to correlate NPS with retention and recurring revenue.
Key takeaways
- NPS survey setup and delivery timing
- Follow-up workflows for detractors and promoters
- Dashboard to correlate NPS with retention
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