Automotive Industry Horizons
Analysis of automotive buyer behavior and the role of the digital channel. Proposes an end-to-end connected commercial model.
Published on January 23, 2024
Automotive Industry Horizons
Executive summary
Examines how the buyer journey has changed in the automotive sector and what digital capabilities the dealership network requires. Includes recommendations for integrating marketing, sales, and after-sales on a single CRM.
Key takeaways
- Changes in the automotive buyer journey
- Digital capabilities required by the commercial network
- Integration of marketing, sales, and after-sales
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