As you know, HubSpot CRM is a platform that helps companies optimize and automate operations across every department through its Sales Automation, Marketing, Service, and CMS modules. Last year, during its annual event, INBOUND 2020, HubSpot announced new features and updates designed to facilitate managing new marketing challenges and the growing urgency to streamline and control business operations in response to the COVID-19 health crisis.
It is important to recognize that these challenging times have also brought new opportunities to light, not only to enhance remote work, but also for future technology applications that will remain standard practice once the effects of the pandemic subside. The features integrated into the CRM deliver greater marketing capabilities by aligning attraction goals, lead qualification, the sales automation process, and post-sales resource optimization, alongside the reach and flexibility of the newest CMS module.
HubSpot's new product updates provide software capable of adapting to your organization as unexpected operational needs arise.
Download our free guide: "How to Apply HubSpot's New Feature: 'Custom Objects' to Your Business"
Making your sales CRM more efficient and user-friendly:
HubSpot provides a sales CRM, Sales Hub Enterprise, with powerful, easy-to-use updated tools to support sales teams within the new sales automation model. Custom objects give your company the control needed to support sales operations inside HubSpot, while new sales reporting features allow teams to visualize the overall health of your business. This enables sales departments to boost team productivity and scale the sales process.
This platform adapts to your company by equipping you with the right tools through Account-Based Marketing (ABM) software; by aligning marketing and sales teams, you will create meaningful customer experiences.
You can leverage workflow templates to define document approval paths, helping you establish clear buyer persona profiles and identify the highest-value accounts for your business.
Through this update, HubSpot helps your sales team build connections with your buyer personas from any device, and upgraded tools enable you to communicate with prospects and customers at any time. Additionally, you can generate quotes from custom templates to streamline closing deals with your clients.
Personalized customer service in the CRM:
In the digital landscape, businesses need robust personalization capabilities across marketing channels to build strong customer relationships. HubSpot enhances its CRM by enabling marketing professionals and agencies to leverage rich CRM data to deliver personalized experiences across multiple touchpoints. By using custom objects, behavioral events, email marketing tools, ad updates, and HubSpot's custom report builder, your company can gain detailed visibility into how users interact with your marketing initiatives.
One of the new automation features allows businesses to deploy chatbots configured to answer common inquiries. Additional integrated capabilities include team management controls and international customer support with a multilingual knowledge base.
New services in the HubSpot App Marketplace:
The HubSpot Solutions Directory now includes advanced search functionality and a directory of key service providers, including the new accounting API.
It is worth noting that more than 500 applications currently integrate with HubSpot, and its marketplace continues to evolve to provide organizations with technology solutions tailored to modern business demands and specific industry requirements.
To drive meaningful improvements in this digital marketing era, Awtana implements HubSpot's latest capabilities from Chile to help design and execute strategies that meet customer needs and elevate service standards. We deliver integrations across your software stack so you can connect your operations with modern enterprise technology. This enables you to maximize your value proposition by automating business processes, aligning your service, marketing, and sales teams, and significantly improving data quality, among many other benefits.
