When we decided to create Awtana, we were convinced that our primary goal was to support companies in their sales, marketing, and customer service operations through technological solutions that allow them to standardize and monitor their business model activities, identifying virtuous processes to replicate them and providing them with the capability to store all data generated from interactions with prospects and customers.
Among our core expectations, our priority was to offer the market a distinct option—one committed to innovation, delivering service guarantees, and bringing certainty to every project we undertake. Our experience shows that every process intrinsically involves complexities, challenges, and surprises that we face on a daily basis. Yet, that very experience has taught us to approach our clients' needs with empathy and to make communication, transparency, and resilience the foundation for addressing the challenges that arise in every implementation we deliver.
The pink glasses started as a giveaway we received at a conference... Promotional swag that you often overlook because you do not immediately see its value. But the more we interacted with them, the pink glasses became a symbol within our company.
With every team activity, the glasses appear—serving as a way to build rapport or as an act of playful rebellion, an element that breaks the mold and shifts expectations, turning formality into closeness. Not to mention, they are always the starting point for a joke, an anecdote, or a shared memorable moment.
We Believe in "Pink" Glasses
So, what does this have to do with your company? How does it help improve your business? The pink glasses reflect how we do what we do. They represent a different approach to work, an informal declaration of our intent to become true partners with our clients, and a symbol that pushes us to look at everything through a fresh lens.
When companies embark on their digital transformation, they often do so by implementing a tool-based solution. This frequently results in a project mindset that one client aptly described as the "hammer effect." This effect stems from the operational limitation of placing all the value and responsibility for achieving goals on the acquired tool—"the hammer." Consequently, every problem that needs solving becomes a "nail." This oversimplification overlooks dozens of critical variables essential for the adoption, usage, and integration needed for a comprehensive, organic tech project to truly succeed.
This is where we differ: we seek to understand our clients' core problems, guide them in identifying the daily roadblocks they face, and from there build a solution across three areas: processes, people, and technology.
We replace the traditional mindset with a human, bold, and disruptive approach that drives companies toward change while addressing the factors that create fear, friction, and uncertainty. By establishing clear milestones and short-term goals, we demonstrate over time that these changes successfully address the underlying needs that prompted the investment in technology.
We often use the analogy of an office in the middle of a park, offering a 360º panoramic view to illustrate the vast possibilities when approaching a task in an original, creative, and different way. As businesses, we often create our own boundaries within the 4 walls we build around ourselves.
One of the first things we like to do to add value for prospective clients is to look through our pink glasses to identify their biggest challenge. To do this, we offer an initial complimentary consultation, where we provide actionable recommendations and help identify the first steps to launch transformation initiatives across their commercial teams.
