Special edition with Scarlett, who shares the experience of implementing HubSpot at Forus: the issues that prompted the decision, how sales processes were organized, the resistance encountered, and what changed across operations after adopting the CRM.
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EPISODE 25Growing fast without organizing operations creates costly operational debt. This episode explores how to use CRM and artificial intelligence purposefully in B2B marketing.
EPISODE 23Guest: Daniel Cardona · Finkargo
An honest assessment of HubSpot in a high-growth B2B operation. Daniel Cardona details what worked, what it took to adopt, and the results Finkargo achieved.
EPISODE 02Guest: Carolina
The invisible challenges behind implementing a CRM: organizational culture and sustained leadership.
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