We spoke with Carolina about what it takes to achieve a real digital transformation: the challenges that do not appear in a CRM implementation plan, the weight of organizational culture, and the role of leadership in sustaining change beyond launch.
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EPISODE 25Growing fast without organizing operations creates costly operational debt. This episode explores how to use CRM and artificial intelligence purposefully in B2B marketing.
EPISODE 23Guest: Daniel Cardona · Finkargo
An honest assessment of HubSpot in a high-growth B2B operation. Daniel Cardona details what worked, what it took to adopt, and the results Finkargo achieved.
EPISODE 13Guest: Scarlett · Forus
The HubSpot implementation at Forus told from the inside: initial challenges, decisions, and results.
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