EPISODE 29Automation without strategy is not enough for your business
Automating a flawed process only accelerates errors. This episode explains how to align your strategy before scaling with artificial intelligence and CRM.
A conversation reflecting on fifteen years of digital transformation projects: why digitization is confused with transformation, how to sequence processes, technology, and adoption, and which organizational habits sustain change once the project ends.
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EPISODE 29Automating a flawed process only accelerates errors. This episode explains how to align your strategy before scaling with artificial intelligence and CRM.
EPISODE 20Scaling WhatsApp customer service without losing the human touch: fast, consistent responses and proper handoffs to an agent.
EPISODE 19Guest: Ricardo Urrea
Ricardo Urrea explains how the Customer Success role evolves when AI enables the anticipation of churn risks.
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