Awtana - RevOps Consulting & HubSpot Diamond Partner
EPISODE 19RevOps40 minutesJune 17, 2025

The Customer Success Revolution and How AI Transforms Retention

Ricardo Urrea shares how the role of Customer Success is changing across B2B companies: thoroughly understanding the customer, leveraging data to anticipate churn risks, and applying artificial intelligence to sustain retention and experience without scaling headcount.

Episode notes

  • Guest background and starting point of the analyzed case.
  • Specific decisions that transformed operations and why.
  • Common mistakes when executing the initiative without a prior process.
  • Metrics used to validate business impact.
  • Recommendations for implementing this in a LATAM B2B company.
Customer SuccessRetentionApplied AI

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