Awtana
EPISODE 21AI38 minutesJuly 15, 2025

The reason your AI project fails and how to fix it from the start

We analyze why most artificial intelligence projects fail during the adoption phase: lack of team alignment, unowned processes, and disconnected metrics. We also examine how to turn customer success into a post-sale growth engine.

Episode notes

  • Guest background and starting point of the analyzed case.
  • Concrete decisions that transformed operations and why.
  • Common mistakes when executing the initiative without an established process.
  • Key metrics used to validate business impact.
  • Recommendations for applying this in a LATAM B2B company.
Applied AICustomer SuccessProcesses

Disponible próximamente

Other recommended episodes

Subscribe to our Newsletter

Get the latest strategies on RevOps, Artificial Intelligence and accelerated growth straight to your inbox.