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Data-Driven: Data-Driven Decisions to Multiply Your Sales in LATAM
A data-driven culture is built on processes, not dashboards. This episode connects the technical data layer with day-to-day commercial decisions.
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How Artificial Intelligence Is Redefining Business, with Kristopher Brigham
Kristopher Brigham, founder of WOM, analyzes how artificial intelligence is transforming entire industries, from startups to large corporations: the central role of data, strategies to compete with larger players, and how to prioritize technology investments.
Episode notes
- Guest background and starting point of the analyzed case.
- Concrete decisions that changed operations and why.
- Common mistakes when executing the initiative without a prior process.
- Metrics used to validate business impact.
- Recommendations for applying it within a LATAM B2B company.
DataApplied AIStrategy
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