EPISODE 27The secret to selling more without looking like a salesperson
Selling in B2B is an exercise in trust, not pressure. This episode connects artificial intelligence, marketing, and conscious leadership without losing the human component.
A conversation on the transformation of legal and commercial processes in the region: how digital contract signing and management reduce closing friction, what is needed to integrate agreements into the CRM, and why legal traceability has become a requirement for scaling B2B operations across multiple countries.
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EPISODE 27Selling in B2B is an exercise in trust, not pressure. This episode connects artificial intelligence, marketing, and conscious leadership without losing the human component.
EPISODE 22Guest: Omar Cabrera · Awtana
The story behind Awtana: how an early vision for artificial intelligence and multiple reinventions led to the creation of the company.
EPISODE 10Guest: Dayana Verde · Awtana
Dayana Verde shares how to lead 100% remote teams by measuring by objectives rather than presence.
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