Awtana
EPISODE 14AI36 minutesApril 8, 2025

How AI Transforms Business, with Irina Rosenblit from HubSpot

Irina Rosenblit from HubSpot shares her perspective on partner programs, maturity differences across markets, and how artificial intelligence changes the way companies sell, serve, and measure results.

Episode notes

  • Guest background and starting point of the analyzed case.
  • Specific decisions that changed operations and why.
  • Common mistakes when executing the initiative without a prior process.
  • Metrics used to validate business impact.
  • Recommendations for applying this in a LATAM B2B company.
Applied AIHubSpotPartners

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