Awtana
EPISODE 12AI35 minutesMarch 11, 2025

Transform your business with artificial intelligence: optimize and advance into the future

We explore how artificial intelligence is changing sales operations: where it frees up the sales team's time, how it improves follow-up quality, what hinders its adoption, and how to measure the return on early implementations.

Episode notes

  • Guest background and starting point of the analyzed case.
  • Concrete decisions that changed operations and why.
  • Common mistakes when executing the initiative without an established process.
  • Metrics used to validate business impact.
  • Recommendations for applying this in a LATAM B2B company.
Applied AISalesProcesses

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