EPISODE 22B2B Leadership45 minutesJuly 29, 2025

Entrepreneurship with AI and Changing the Business Game

Omar Cabrera and César Hernández reflect on the entrepreneurial journey that gave rise to Awtana: key decisions, pivotal moments of reinvention, and why investing in people and systems is what sustains growth when artificial intelligence changes the rules of business.

Episode notes

Guest background and the starting point of the analyzed case.
Concrete decisions that transformed operations and why.
Common mistakes when executing the initiative without a prior process.
Key metrics used to validate business impact.
Recommendations for applying this in a LATAM B2B company.

LeadershipApplied AIEntrepreneurship

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