Awtana
EPISODE 22B2B Leadership45 minutesJuly 29, 2025

Entrepreneurship with AI and Changing the Business Game

Omar Cabrera and César Hernández reflect on the entrepreneurial journey that gave rise to Awtana: key decisions, pivotal moments of reinvention, and why investing in people and systems is what sustains growth when artificial intelligence changes the rules of business.

Episode notes

  • Guest background and the starting point of the analyzed case.
  • Concrete decisions that transformed operations and why.
  • Common mistakes when executing the initiative without a prior process.
  • Key metrics used to validate business impact.
  • Recommendations for applying this in a LATAM B2B company.
LeadershipApplied AIEntrepreneurship

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