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EPISODE 15AI43 minutesApril 22, 2025

Can Artificial Intelligence Triple Your ROI? With Camilo Clavijo from HubSpot

Camilo Clavijo, VP of HubSpot for LATAM, shares his perspective on the real impact of artificial intelligence on return on investment: successful adoption cases, cultural obstacles, the role of human talent, and what to expect from the platform in the coming years.

Episode notes

  • Guest background and the starting point of the analyzed case.
  • Concrete decisions that transformed operations and why.
  • Common mistakes when executing the initiative without a prior process.
  • Metrics used to validate business impact.
  • Recommendations for applying it in a LATAM B2B company.
Applied AIHubSpotROI

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