Carolina Samsing discusses building high-performing sales teams in LATAM: how to define the ideal customer profile, which metrics sustain the sales cycle, when to incorporate artificial intelligence, and how to prevent technology from replacing the team's operational discipline.
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EPISODE 28Artificial intelligence shortens the sales cycle when it frees up time for the sales team. This episode shows how to compete with major players without losing the human touch.
EPISODE 26Guest: Camila Gamboa
Active listening is the most underestimated sales skill in B2B. Camila Gamboa explains how to turn conversations into actionable information for the sales team.
EPISODE 16Automating tasks, generating content, and personalizing interactions: marketing is shifting in form and speed.
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