Awtana
EPISODE 16Growth34 minutesMay 6, 2025

How Artificial Intelligence Is Transforming Marketing and Business

We examine how artificial intelligence is reshaping marketing and commercial operations: automating repetitive tasks, content generation and curation, personalization at scale, and the capabilities teams need to sustain this pace.

Episode notes

  • Guest background and starting point of the analyzed case.
  • Concrete decisions that transformed operations and why.
  • Common mistakes when executing the initiative without a prior process.
  • Metrics used to validate business impact.
  • Recommendations for applying this in a LATAM B2B company.
B2B MarketingApplied AIAutomation

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