Luis Betancur, an engineer and digital marketing expert since 2004, analyzes how generative artificial intelligence is transforming SEO and brand visibility: what is changing in search, how to align technology and business, and what actions to take today to avoid losing qualified traffic.
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EPISODE 33Guest: Carolina Samsing · dLocal
Scaling a sales team requires clarity on the ideal customer profile before adding headcount or technology. Carolina Samsing shares how to combine CRM, metrics, and AI to grow without losing control.
EPISODE 28Artificial intelligence shortens the sales cycle when it frees up time for the sales team. This episode shows how to compete with major players without losing the human touch.
EPISODE 26Guest: Camila Gamboa
Active listening is the most underestimated sales skill in B2B. Camila Gamboa explains how to turn conversations into actionable information for the sales team.
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