Awtana
EPISODE 01Growth40 minutesSeptember 24, 2024

Reduce Your Lead Costs by 99% with This Strategy, with Juan Carlos Samper

First episode of Amplify: Juan Carlos Samper, CEO of We Are Content, shares how to reduce lead acquisition costs by up to 99% with sustained content strategies, and the role artificial intelligence plays in production and distribution.

Episode notes

  • Guest background and starting point of the analyzed case.
  • Specific decisions that transformed the operation and why.
  • Common mistakes when executing the initiative without an established process.
  • Metrics used to validate business impact.
  • Recommendations for applying this in a LATAM B2B company.
ContentDemandB2B Marketing

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