Awtana
EPISODE 06B2B Leadership39 minutesDecember 3, 2024

How to build a powerful brand in the digital age, with Vicente Carvajal

Vicente Carvajal, Managing Partner at Marcas, explains how to build a brand strategy that drives commercial impact: how to achieve genuine differentiation, maintain creative consistency over time, and what changes when artificial intelligence enters the branding process.

Episode notes

  • Guest background and starting point of the analyzed case.
  • Concrete decisions that transformed operations and why.
  • Common mistakes when executing the initiative without a prior process.
  • Key metrics used to validate business impact.
  • Recommendations for applying this in a LATAM B2B company.
BrandingB2B MarketingApplied AI

Disponible próximamente

Other recommended episodes

Subscribe to our Newsletter

Get the latest strategies on RevOps, Artificial Intelligence and accelerated growth straight to your inbox.