Awtana
EPISODE 08Growth38 minutesJanuary 14, 2025

Strategic content driven by artificial intelligence, with Mateo Folador

Mateo Folador shares his method for producing content that drives business: the power of video, how to strategically distribute on LinkedIn, the role of artificial intelligence in production, and why building an owned audience is a competitive advantage.

Episode notes

  • Guest background and starting point of the analyzed case.
  • Specific decisions that transformed the operation and why.
  • Common mistakes when executing the initiative without a defined process.
  • Metrics used to validate business impact.
  • Recommendations for applying this within a LATAM B2B company.
ContentB2B MarketingApplied AI

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