Awtana
EPISODE 05B2B Leadership42 minutesNovember 19, 2024

Protect your brand amidst a crisis in the era of artificial intelligence

César Hernández speaks with Andrés Gómez, an expert in strategy, communication, and crisis management, about the value of corporate reputation in the age of artificial intelligence: how to build trust, prepare for a crisis, and respond without improvising.

Episode notes

  • Guest background and starting point of the analyzed case.
  • Concrete decisions that transformed operations and why.
  • Common mistakes when executing the initiative without a prior process.
  • Metrics used to validate business impact.
  • Recommendations for applying this in a LATAM B2B company.
ReputationCommunicationApplied AI

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