A conversation with Manu, Marketing Manager at Awtana, about the most common mistakes in marketing strategies: lack of purpose, personalization without data, and campaigns disconnected from the sales process. We also explore how artificial intelligence is transforming production and measurement.
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EPISODE 33Guest: Carolina Samsing · dLocal
Scaling a sales team requires clarity on the ideal customer profile before adding headcount or technology. Carolina Samsing shares how to combine CRM, metrics, and AI to grow without losing control.
EPISODE 28Artificial intelligence shortens the sales cycle when it frees up time for the sales team. This episode shows how to compete with major players without losing the human touch.
EPISODE 26Guest: Camila Gamboa
Active listening is the most underestimated sales skill in B2B. Camila Gamboa explains how to turn conversations into actionable information for the sales team.
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